Keep in mind that there are no magic tricks here, as every brand and audience is unique, and those tricks need to be catered to each brand needs and specifications.
Best times to post on tik tok how to#
Tips & Strategies to Maintain a TikTok Posting ScheduleĪs you get more comfortable and confident, you will get to know how to use the power of TikTok to leverage more engagement for your brand. You should focus on making high-quality and engaging content for your followers. There is no need to burn all your resources on making more TikTok videos, as usually more than that won’t drag any more engagement or growth to your brand. Usually, posting more than 4 times per day can be too much. You may want to keep an eye on your overall performance of the platform until you find what works best for your brand. You must find the optimal posting schedule that pleases your brand, your audience, and your resources, as well as the algorithm. User interaction (like, share, comments), subject, video information (captions, audio, hashtag) and device settings (location, language) are key factors to consider to reach your target audience at the right time.īrands should monitor their TikTok analytics to find their sweet spot and determine if there is a point where posting more has diminishing returns. Frequent and consistent posts are usually rewarded by the TikTok algorithm.Īccording to TikTok, the algorithm is influenced by a combination of factors and recommends content based on those. The TikTok algorithm will show your content more the more you post. Being an engaged brand on TikTok also plays an important part in how brands grow their audience on TikTok. You may also want to keep in mind the importance of engaging with your consumers on TikTok and not dedicating all your resources to creating only videos. Don’t be scared to play around to find what works best for your brand. You may need to adjust the quality to get a little more quantity. Posting a couple of high-quality videos occasionally might not be enough to grow your global audience. To get a clear image, take the time to set up your camera or phone properly to get a good angle and lighting. Quality videos on TikTok can be achieved by making shorter clips with a clear image, trending music, and interesting visual effects such as light, words or emojis. But there is a balance to find between quality and quantity, to stay consistent with how often you post on TikTok.
High-quality is essential to growing an audience on TikTok or any social media platform. Quality vs Quantityīrands should only create as much content as they can without compromising quality. Posting high-quality content at the best time indicated in TikTok analytics, and adjusting as you go, is essential. Things to Consider When Deciding How Often to Post on TikTokĪs you decide on how often you should post on TikTok, provide your target audience with something to look at, expect, and be excited about. There are many things for brands to consider when determining a TikTok posting schedule. Focusing on high-quality and engaging content, over quantity is the most important aspect of your posting strategy. Most brands will benefit from posting 1 to 3 times per day, but this is no hard and fast rule. The general rule of thumb for TikTok posting frequency is to post engaging high-quality content as often as you can. To help you determine the best cadence for your brand we’ve provided pointers below. It can be tricky and time-consuming to know how often to post on TikTok to put your audience engagement in a sweet spot. With over 2 billion downloads, TikTok quickly became one of the biggest social media platforms. TikTok is a valuable tool to reach audiences all over the world.
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